ELECTROLYTES: THE HIDDEN HALF OF HYDRATION
Guest Post by Jesse Hubbard (Founder of Motive Pure)
A LITTLE BACKGROUND
I’ve been an athlete all my life. I played lacrosse through college and represented Team USA in the 1998 World Lacrosse Championships. After that I was fortunate enough to play professionally, first in the National Lacrosse League and later for Major League Lacrosse. In 2009 I retired from professional sports, and shortly after that I launched my company.
Before developing Motive Pure, I considered myself a “water drinker.”
I resisted the constant messaging from soft drink companies to consume their sugary sports drinks. Like many, I thought water was all I needed to hydrate. On a hot summer day, after playing a professional game, I got light-headed and collapsed from dehydration in the parking lot while walking to my car. Through that experience, I realized that I had to take a closer look at my hydration routine.
LET’S TALK ELECTROLYTES
At the time, I didn’t understand how electrolytes play a crucial role in maintaining fluid balance in our bodies. Since I consumed only plain water and sweated out both water and salt (sodium chloride), I was becoming dehydrated from an imbalance of water and electrolytes.
Dehydration causes our energy level to drop; because of that, mental and physical functions can become impaired. Maintaining water intake is very important, but how do electrolytes help during activity? Muscle contraction is dependent upon the presence of sodium, potassium, and calcium. Without sufficient levels of these key electrolytes, muscle weakness or severe muscle complications can occur.
After learning that I needed to add electrolytes to my hydration routine, I started looking for products that could help. Sports drinks were designed to provide both a caloric energy source and electrolyte replenishment. Because I didn’t want to feel full or bloated, I didn’t like consuming calories too close to game time — and definitely not during games — so I looked for a simple way to consume electrolytes without calories.
After looking at the zero-calorie “enhanced water” products on the market, I noticed that despite what I was reading on the packaging, they often had only trace elements of certain electrolytes. I would look at the nutritional facts panel and see “0 Sodium,” which was confusing because sodium is the main electrolyte that we lose through sweat.
These products were basically mineral waters, but that wasn’t going to help me replace the sodium I was sweating out.
THE BIG IDEA
The idea behind Motive Pure was to provide a zero-calorie electrolyte solution that mixes easily with water and contains a functional amount of electrolytes (sodium, chloride, and potassium) that help our bodies absorb the water that we drink and help replace any electrolytes lost while sweating.
Motive Pure is perfect for the conditions of hot yoga, given the sweat loss that takes place and the need to replace both water and electrolytes. While Motive Pure is designed to be mixed with water, our 1 oz Mini bottles can also be taken as a shot in concentrated form in between sips of water. (This is actually how Jen Lobo prefers it.)
“My favorite product for hydration is Motive Pure. It comes in a little bottle that you can pour into water, but I prefer to take it as a shot before and after my classes. I forgot to take it once before class, and I ended up with a dehydration headache. It’s also great for my three active boys.” — Jen Lobo, Co-Founder of bodē nyc
A LIMITED-TIME OFFER
The studios will continue to offer Motive Pure to its clients once studios open back up, but in the meantime, we have a special online offer. Now through the end of March, Motive Pure is offering bodē clients a buy-one-get-one-free promotion on a one-time order of the Variety Pack, which includes two 1 oz Mini Bottles in each of the six flavors.
VISIT: www.motivepure.com
Use the Promo Code BODEBOGO at check out after adding two Variety Packs to your cart.
All Motive Pure orders include free shipping.
