Happy 2016 Yogis –
Thank you for being a part of our family in 2015 and we look forward to seeing you at the studio in 2016! With the new year upon us, we’d like to outline some of what to expect in 2016 at Bikram Yoga NYC — from the yoga itself to our amazing staff that teach it, from the state of the studios to exciting events and more.
In 2015 we held more than 13,200 classes. While nearly all of them were the traditional 90 minute method, on October 1st we rolled out 75 minute classes, followed by a 60 minute class offering that started in November. All of these classes feature each of the 26 postures and 2 breathing exercises that make up the Bikram method, taking into consideration the busy lifestyles of our New York City area students. Haven’t tried one? Head over to our schedule.
Our knowledgeable and seasoned teaching staff are the finest group of Bikram instructors on the planet, bar none. With all of our veteran instructors remaining on staff from 2015 to 2016, we added several new faces to our staff in the last year. As always, we encourage you to take class with as many of our instructors as possible to find the one that’s right for you. Our staff is as unique as our students, each offering a style and personality unmatched by another. Head over to our instructors page to meet them and challenge yourself to take class with a handful of different teachers this year.
In 2015 we made a strong push into publishing and improved communications with our students. We started a weekly email newsletter, usually with 10 features in each edition, that covers everything we offer at Bikram Yoga NYC from workshops and special classes, to teacher features, student stories and more. Think of it as a buffet of sorts, odds are there’s at least a few topics that might pique your interest. If you’re not subscribed, please visit our subscription page and sign up, you’ll be glad you did!
We continued in 2015 with a strong social media presence on Facebook, Twitter and Instagram. With more than 3.2 million impressions combined last year we reached people in over 75 countries around the globe. Leading the way with the most liked Bikram Yoga studio page on Facebook, we approached it cautiously keeping in mind a golden social networking rule for businesses like ours, 1 promotional post to every 9 editorial, human interest or original content pieces. Notably, in December we launched “Yoga Shorts” – short popular culture TV show clips that have been dubbed with yoga based conversation. Check out Jerry brings Elaine to Yoga, the inaugural episode.
Our Special Events
Perhaps our most well know special event of the year is Solstice in Times Square and 2015 was an exceptional year with June 21st also being the 1st Annual International Day of Yoga. An exciting, but little known fact, is that Bikram Yoga NYC conducted it’s own fact finding mission, meeting with leaders of the Government of India in their NYC headquarters, to determine how the United Nations official event could tie in with the Times Square event.
In 2015 we started a new series of workshops at the studio as well. In addition to our bi-annual posture clinic with studio owner Donna Rubin, we started a series of master classes. First with Craig Villani, then John Salvatore and in January with BridgettAne Lawrence. On Valentines day we have an exciting synergy partner yoga class in the works with Francisco Morales-Bermudez. Announcement is forthcoming, but in the meantime visit synergypartneryoga.com for more information.
If managing nearly 300 classes a week at only 4 locations requires an intricate ballet of well timed coordination and teamwork, then it’s the hard work and dedication of our amazing maintenance and cleaning staff that keep our facilities sterile and hygienic that deserve the credit. Unlike many other yoga studios, we employ paid cleaning staff to insure our studios are as germ free, the rental items are completely sterilized and the flooring maintains it’s certified hypoallergenic status. We made capital improvements too, adding new windows at Midown, new flooring at UWS, fresh paint, new chilewich and many other improvement at all 4 locations. Hats off to our resident maintenance manager Steve!
2016 marks Bikram Yoga NYC’s 17th year in existence. In that time we’ve offered over 200,000 classes and had over 4 million visits. Throughout the years we’ve honed our craft focusing on the most important things: quality of instruction, excellent customer service and the diligent maintenance of our facilities. In 2016 and beyond, we promise to continue our effort to maintain our high standards as they relate to all 3 – and that we put you and your goals at the very top of our priority list.
Thank you for making 2015 great and if there’s anything we can do to help make your experience at Bikram Yoga NYC a better one, we genuinely welcome your feedback.