Last week Bikram Yoga NYC owners Donna Rubin and Jen Lobo were interviewed for a story about 30 Day Challenges by the Wall Street Journal. Having started these challenges back in 2002, Bikram Yoga NYC was among the first, if not the very first boutique fitness studio in NYC offering these challenges.

See the live article here!

If you are blocked or encounter a paywall, or registration prompt, you can view the full article in PDF form by clicking here.

We’re also thrilled that the editors chose to lead the article with a feature image taken by our very own Marketing Director, Kevin Gregor!

Interested to know more about the challenge? Click here.