Company, History, Philosophy
bodē nyc™ is a new brand with a lot of history!
bodē nyc™ first opened its doors in August 1999 as “Bikram Yoga NYC” and became Manhattan’s first Original Hot Yoga studio. Owners Donna Rubin and Jennifer Lobo had both been avid practitioners of the Hot Yoga method in other cities and knew that no city needed this healing and detoxing practice more than New York.
Word quickly spread about the amazing benefits of the practice and soon they opened multiple studio locations throughout Manhattan, making it the first multi-location boutique fitness brand in NYC!
In 2016, Jen & Donna began introducing new classes they felt would complement a Hot Yoga practice, including Vinyasa Flow for more upper body toning, Hot HIIT® for core strengthening, and Yin Nidra for deep stretching and meditation. They now offer a carefully curated schedule that provides a complete 360 degree fitness experience to put everyone on the path to radiant health and enlightenment.
The symbolism of the bodē logo evolves from the 3 concentric oval shapes, inspired by the top view of a ‘cairn.’ A cairn is a balanced pile of stones typically created to mark a path. The act of balancing a cairn can be used as a spiritual practice like meditation. Every person has a spiritual path in life which can be defined and enhanced by daily practices involving body work. In the past, Western culture has tended to separate body and mind, yet we are now re-understanding the intimate and balanced connection between them. Donna and Jen live and breathe this connection and have been refining these practices for 18 years. bodē nyc is the founders’ way to share their expertise, allowing every individual to achieve balance, be “on their path” to enlightenment, and feel great in both body and mind.
The name, bodē, pronounced ‘bo-dee’ – is a beautiful hybrid of the below three concepts:
bodhi in the yoga tradition means “the enlightened one”
body is the vessel for wisdom and growth
bodē is short for abode or home